Reference from Some Successful Campaign

I have found some picture references for my outcome of ambient media. The reason why I have chosen the concept of mother and child or a family is because, I want the people to imagine: what if this happens to you? Such as losing a mother at such a young age, and the children have to survive in a harsh environment.

Figure 1

Picture taken from: http://speakupforthevoiceless.org/tag/rhinoceros-horn/

Figure 2

Picture taken from: http://www.jolkona.org/partner-spotlight-snow-leopard-trust/

Figure 3

Picture taken from: http://www.dailygood.org/story/523/what-an-obscure-endangered-butterfly-can-teach-us-about-being-human-maria-popova/

However, I personally prefer Figure 3 as my final outcome, as this can show the sadness of the cubs more obvious.